Designing jewelry is an extraordinary experience that brings immense satisfaction. In a world filled with stress, immersing myself in art provides a deep sense of relaxation and fulfillment. Although I often think that everything has already been invented, I continually stumble upon simple yet remarkable ideas that surprise me time and again. These moments of inspiration motivate me to keep believing in my dreams.

My designs are characterized by their simplicity and purity, reflecting the beauty of minimalism while catering to the personal tastes of our clients. By blending ancient techniques with modern approaches, my mission is to create high-quality jewelry that showcases exceptional creativity and craftsmanship. I draw inspiration from various cultures and countries, enriching my designs with global influences.

My name is Lilit, and I was born in 1984 in Armenia, where my passion for creation blossomed in a family of artists and artisans. In 1999, at the age of 14, I moved to Argentina, marking the beginning of my journey in jewelry design. By the age of 18, I had immersed myself in diverse jewelry techniques, evolving from polishing individual pieces to creating complete handmade collections. My curiosity and dedication have led me to work with precious metals, including silver, gold, and platinum.

In 2009, I participated in my first jewelry competition, where my piece was selected to be showcased at the Museo de Arte Popular José Hernández. This recognition further fueled my commitment to the craft. At 23, I met my husband, Narek, whose passion for antique watches and jewelry significantly enriched my understanding of traditional craftsmanship. Together, we founded our first venture, PlateriaOnline, in 2013, focusing on modern jewelry. Through hard work and dedication, we positioned our brand as a prominent name on social media.

In 2019, we embarked on a new adventure and relocated to Los Angeles. In recent years, I have expanded my skill set by learning 3D design, equipping me with innovative tools to enhance and perfect my creations. In 2022, I launched a new project named Nudoblanco, and in March 2023, we proudly opened our first jewelry store in Los Angeles, dedicated to the design and creativity of unique jewelry.